Email marketing automation changed the game for businesses, and now email management automation is changing it again. We’re not talking about automating send times and email flows—we’re talking about using AI to revolutionize the way you manage your inbox.
Manually managing emails can cause chaos for you and your team. Native automation options Built-in automation options on traditional email platforms are limited and aren’t built to learn and adapt.
The good news is: there’s a solution that can overcome these challenges—AI email automation tools.
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How AI can improve email automation for you and your team
The benefits of using AI-based email automation software
What does implementing AI email automation look like?
Interested? Let’s dive in!
What is AI-powered email automation?
AI-powered solutions automate inbox management to simplify your day-to-day email management and associated tasks.
Let’s say you’re running an email campaign and are contacting a lot of prospects. A day later, you start getting responses to your campaign. It’s going great, and the response rate is really high!
At first, you’re super excited. It seems like your message is resonating with your audience and people are interested in what you have to offer.
But then, so many emails come in. You’re getting lost in the sea of responses—you can’t reply to all of them and your inbox has become a mess.
This is where AI-powered email management saves the day. You can categorize emails based on their content using Machine Learning. Meaning you’ll be able to address all responses quickly and in an efficient manner, leaving no customer unhappy and ignored.
So, how does it work?
Email management automation tools such as Levity, use AI-powered text classification to identify and categorize the language in incoming emails. Text classification algorithms use sample data you feed it—to discover patterns and identify the intent behind an email.
The first step to creating an email management AI model is to train your text classifier to identify different types of emails. Once the tool has been trained on the sample data, all you need to do is plug it into the AI model and link it to your desired input and output channels.
How can AI improve email automation for you and your team?
We’re glad you asked.
Here are just some of the benefits AI automation can have on your email management processes.
AI-powered inbox management automation enables you to provide more personalized responses to your emails.
For example, let’s say you send out an email campaign to a segment of your users you think would be interested. AI enables you toclassify email campaign responses with tags of your choosing, for example, interested, not interested, unsubscribe, and out of office. Levity’s AI reads the responses to your campaign, categorizes the replies, and enables you to craft a personalized response to each.
Use AI to decrease your response time
AI is notorious for speeding things up—email management is no exception. Tools like Levity enable you to respond to your customers immediately—whether that’s via a customer support professional or an email automation reply.
For example, you can use AI email automation to instantly categorize service requests. This means that when a user gets in touch with your team, the AI system detects what they’re looking for right away—and sends it directly to the relevant member of staff.
Use AI to increase your conversion rate
If you automate inbox management, you can answer each customer with a customized email and an offer that fits their specific needs.
You can use AI to categorize promising and not promising leads —helping you identify leads that you should prioritize.
Send conversion-oriented emails to your priority leads in an automated and efficient way, and boost your conversion rate.
Use AI to track your customer data
AI-based email automation software enables you to track important transactional and behavioral customer data. You can collect data from incoming emails and send it to your integrated tools—such as Google Sheets or your CRM. Levity is one such software that you can use and can be integrated with over 2000 apps and tools.
Having key customer info automatically sent to your data management tools speeds up your processes and ensures you don’t miss a thing. It enables you to make informed decisions on customer relations and marketing activities.
AI helps you to easily scale any process, including inbox management. This means that if you get more emails, the amount of time spent on managing these will stay minimal.
Automation will save your team a lot of time and energy and will add back hours to your team’s week that can be spent on other important tasks.
How implementing AI email automation looks
Want to know how this can be implemented? We got you covered.
First, you provide the model with some training data i.e. labeled email automation examples. The AI learns to analyze and recognize emails and assigns new emails with one of your chosen labels such as urgent, internal, or confidential.
Here are some ways emails are usually classified:
By sentiment: the underlying feelings and emotions of the text, whether that’s positive, negative, or neutral.
By topic: categorize depending on the body of incoming emails or by attachments..
By urgency: categorize and prioritize incoming emails by the level of urgency.
By team: direct emails to the relevant team member.
Once you’ve classified emails, you can create workflows to perform if this, then that actions—like respond automatically to an email or send it to a Google sheet.
AI email automation tools like Levity will revolutionize the way you manage your inbox, and enable you to focus on what matters—your product and users.
Don’t just take our word for it, check out how Levity helped Incendium Strategies boost their outbound email marketing.
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