In which settings is a product shown? Which visual content do followers share on Instagram? Which types of content perform well for a specific hashtag?
Instagram is built around photos. Whether you are trying to grow a follower base or connect with current followers – analyzing the content of photos can offer great value.
Yet, actual image content is often neglected in social media analytics tools since it's harder to extract than captions, followers, or likes. Noting down characteristics of viral pictures, follower content, or competitor's posts is tedious. Hence, getting a reliable big picture is often impossible.
With Levity, you can build your custom automation that quickly categorizes photo posts scraped from social media. Define the categories that you need and let the machine do the heavy lifting for you.