Understanding the root of the problem, rather than an issue that's localized to a specific geographical area or a product feature is crucial for accurate and actionable strategy.
Unlike social monitoring – alerting you of a single problem with a quick fix – social listening helps you understand the sentiment behind something that someone writes online.
But it’s not only about solving immediate problems: Social listening provides you with information to uncover trends and optimize messaging.
Monitoring engagement or friction between keywords, discovering potential audiences and influencers and establishing a baseline for your brand allows you to be part of the conversation your customers are having – while it is happening.